MEDIA ICON

Adulation, cynosure of all eyes, flashing bulbs, designer attire, physically attractive role model etc are terms all applicable to celebrity. Their life style is the dream of the millions. If we go into flash back mode and remember our childhood years the graphically remembered are the images and sound bites of the media. What they projected and how they projected we imbibed and created our attitude for reference to how we move how we dress and wish to live our life in general. Today we see media icons in all fields from politics to fund raising, to culture and social service. Fame has existed for centuries but celebrity is a twenty-first century new reflected facade. It compromises both the social and antisocial celebrity. In the media backroom many minds ponder over techniques to spirally route the popularity and rating of channels and newspapers and an icon is created in every field enduring reinforced effective disclosures.

A decade or more ago there was possibility that children hero-worshiped one of the family members, however now the place has been overtaken by celebrity. This happens because the public devours media coverage and affiliate with same values roles and gender yoke. It is not just the news but soap operate glossy magazines typifies personality. Media presents a consolidated global vision; the audience find an escape into fantasy and thus gratification of need. The public displays involved stirring actions towards the media.
The media beset glamorized power privilege, and mobility celebrity as achievers. These traits in themselves are not abhorred but when part of public begins to trend on lopsided image it is fixation where the bad from the good is not distinguished. The ideology put forward by media is instilled by educational institutes again reaffirmed by electronic media through billions of images globally every day. The desperation of paparazzi confirms personality fads which have lapped up the common man. It is time we were skeptical about the hyped images we see in media. It’s right to question media judgment.

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